As part of the operation, JCD took on the task of managing the stalls specialized in selling the officially licensed festival goods. We were requested to bring together a team that during the 10 days of the festival worked together with the local governmental office to organize the sales of the colorful goods.
Comments from our JCD Staff
Mayu Sekino (see her staff page here
1. What were you in charge of during this event?
"I was in charge of the following tasks:
・ Arrangement and construction of necessary materials, management on the day.
・ Management of operation staff and and the operation headquarters.
・ Management of the Light-up.
・ Supporting management of security arrangements."
2. What were some of the challenges you faced with managing this event?
"This Cherry Blossom festival has a long history, but this was the first time for the client to outsource the overall management.
The event is highly recognized in Tokyo and all over Japan, and visitors from home, as well as in and outside of the ward and even abroad, have high expectations every year. Leaving the result of such a loved festival to us was a big step for the client to take, and a major challenge for us.
By accepting this challenge, we went to work carefully to make sure everything went as it should; we proceeded step by step while carefully checking the successful factors of past editions of the event. While doing so, we utilized our own strengths and knowledge of experiences with large events like this. While keeping everything in balance, I coordinated with clients and suppliers till the start of the festival to provide a smooth and successful operation."
What can JCD do for you?
JCD offers a wide variety of services to meet your needs.
Next to the management of the above described festival, we can manage your events, meetings, and conferences using our professionals from different fields for both the operational as the technical side of your event.
Our main goal is always to satisfy our client. We want to bring life to a spectacular event.
In the case of the Sakura festival, as enjoying the cherry blossoms is an unmissable part of the Japanese culture, we aimed at bringing out the best and most beautiful side of the flowers both day and night.
By operating this festival which is vital for the branding of the area, and raising the level of visitor satisfaction, we maximized the tourism materials provided by the Chiyoda Ward to the fullest.
Most of all we made sure that everything was lit up perfectly so that the beauty of the flowers wouldn’t get lost in the darkness of the night.
With over 1,2 million people attending, the festival was a large success, bringing the hanami
(flower viewing) experience to a next level of enjoyment.