Company: HAKONE RUN FES Executive Committee Event title: HAKONE RUN FES Event type: Sports Event Attendees: Approx. 3,000 Location: Fes Program Venue (Ashinoko Camp Village), Run Program Venue (Ashinoko skyline)
Program
① RUN PROGRAM:
・Fuji View Half Marathon - approx. 22km: This course starts near Ashinoko Camp Village and turns back at the south entrance of the Ashinoko skyline. A challenging but rewarding course with a 270-meter climb right at the start and intense up and down slopes throughout.
・Fuji View Mikuni Pass Run – approx. 9km: Starting near Ashinoko Camp Village, this course goes straight up the Ashinoko skyline, and turns back at Mikuni Pass. This course has a spectacular view of Mt. Fuji.
② FES PROGRAM:
・Stage content (live music and raffle)
・Sale of food and merchandise by local restaurants and supporting companies
Objectives
• Raising awareness of Hakone's scenery and natural environment
• Creation of new tourism content and attracting tourists by utilizing the available tourism resources
• Sustainable urban development and event planning
Event Concept & Execution
“Hakone Run Fes” is an entertainment sports festival set in the wonderful natural surroundings of Hakone, overlooking Mount Fuji.
Under the concept of "Competing for Fun," our aim is to create an opportunity to enjoy Hakone through the joy and freedom of sport, and create an eco-friendly, sustainable sports festival that is considerate of the natural environment.
This event will offer a wide variety of enjoyable activities in addition to running. The activities are intended to allow people to fully enjoy everything that Hakone has to offer, including live artist performances, gourmet food made with local ingredients, product exhibitions, and workshops.
Hakone Run Fes features sustainable initiatives every year. For example, runners are given foldable silicone cups to drink water, reducing the amount of paper cups used. We have also implemented eco-friendly initiatives like utilising reusable materials for fixtures and equipment, and through the introduction of "CO₂ ZERO MICE®", the event aims to be carbon neutral.
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