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How the Japanese Information Technology Industry Will Inspire Your Workforce

Japan is a global hub of technological innovation and information technology. Most people are familiar with Japan being a pioneer with the first mobile phones, but did you know they can also lay claim to VHS, LED lights, satellite navigation, and laptops?

Inventing new technologies and taking existing technologies into groundbreaking new directions is what Japan does best. Embracing the rise of mobile communication and personal computer electronics early, Japan helped lead the rest of the world into what we now know as the fourth industrial revolution - digitization. An influential arena for tech brands looking to expand their empire, Japan is the perfect place to host an event that will inspire your workforce to break new ground in information technology.


Japanese information technology growth
Japan is still at the forefront of cutting-edge information technology and is pivoting away from its huge national market to focus more on international consumers. The ability to sell Japanese-made tech products abroad is only a small part of this transformation. Far more important is Japan’s goal to grow through innovation, even as its population declines, and its commitment to encouraging enterprising businesses and individuals to use information technology to solve the world’s biggest problems.


Japan’s society 5.0
As part of this commitment, the Japanese Council for Science, Technology and Innovation (CSTI) released an ambitious plan to the world in 2016. The Science and Technology Basic Plan, as it’s known, included the council’s aim to transform Japanese society into what they deem a super-smart society, intriguingly known as Society 5.0(1).

Moving past an information-based society, Japan is committed to making life in Japan ultra-smart and hyper-connected. Using IoT (internet of things) technology, the goal is to integrate all aspects of Japanese culture, work, and life with simple internet solutions that allow us to work smarter, not harder, and improve the general quality of life. In order to meet this goal, the Japanese government is encouraging start-ups, small and medium-sized enterprises, to wow them with their innovative ideas on how to make the world a better place.

Japanese information technology is already leading the way in the following areas:

● Digital farming for sustainable agriculture(2)
● The cultivation of algae for use as a biofuel to power aircraft(3)
● Using AI to make major advances in regenerative medicine(4)

And Japanese information technology is at the forefront of facial recognition applications. While this technology has not yet made an impact in the events and meetings industry, Japan will be using facial recognition technology during the upcoming world’s largest sports event in Tokyo to streamline entry and improve security for attendees.

There’s really no better time for tech companies to host an event in Japan and experience Society 5.0 first-hand. Here’s how Japanese information technology solutions will inspire your workforce before, during, and after your event.

1 eubusinessinjapan.eu, “Report: Society 5.0 strategy in Japan”
2 japan.go.jp, ”Digital farming makes agriculture sustainable”
3 japan.go.jp, ”Fueling jet aircraft with microalgae”
4 japan.go.jp, “AI to advance regenerative medicine”


Event technology and the future
To keep up with global trends, JTB Communication Design (JCD) ensures its workforce is up to date on cutting edge Japanese information technology trends in the events field. JCD has also entered into a partnership with a key organization that brings extra digital and IT expertise to our work.

Event planners need great technology to power their events, and attendees demand great technology to get the most out of their event experience. With innovations in the fields of virtual and augmented reality, event planners are constantly on the look-out. Japanese information technology is ahead of the curve when it comes to exploring applications for artificial intelligence, virtual reality, and facial recognition.

With 5G internet speed planned to launch for use mid-2020, it will open doorways to new technologies that weren’t available before and the event industry is set to evolve at an even more rapid pace. Robotics are also slowly starting to get more integrated into society, as Kansai Airport in Osaka has started utilizing check-in robots to assist queuing passengers. From driverless cars to even flying ones5, Japanese technology is set to amaze the world in the coming decade.

As people’s lives are more integrated with technology than ever before, event attendees expect a certain level of automation and immersion when attending an event in Japan. To meet and exceed expectations, JCD has partnered with one of the world’s largest event technology provider Cvent, Inc. a pioneer in the field that is also constantly working on integrating the newest updates to their services.

5 technologyreview.com, ”A Japanese ‘flying car’ has successfully made its first test flight”


JCD is the first company to work on integrating Cvent’s services seamlessly with Japanese technology, localizing it for Japanese clientele. Due to the changing landscape of digital media, the events industry is more connected than ever before. This has opened up new opportunities for event marketing. Cvent collects a huge amount of event attendee data that can help your company to measure the effects of marketing activities. After your event, Cvent seamlessly integrates automated digital marketing tools so you can evaluate your event and make changes as necessary for the next one.

JCD will ensure your event runs smoothly from start to finish. Utilizing the best Japanese information technology solutions, we will show you what’s possible when you put innovation at the core of everything you do, inspiring your workforce to work smarter, not harder.



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