If everything goes well, and we allow some cautious optimism, we can hopefully look forward to welcoming visitors to Japan again soon, perhaps later this year. However, at the time of writing this it is still a complicated situation. That’s why JTB Meetings & Events by JTB Communication Design (JCD) recently decided to bring a bit of Japanese culture to you! We introduced our Japanese Traditional Culture White Paper a while back. In this white paper we discussed a number of key concepts of Japanese culture, and how you can integrate these into your business and other events. Now let’s have a look at the ‘other’ Japan: modern Japanese culture! Introducing another 9-page white paper entitled:

Japanese Popular Culture:
How to Incorporate Modern Japan into Your Events

The Many Sides of Modern Japanese Popular Culture

Do you want to give your event that truly unmistakable Japanese touch of culture and aesthetics? Although modern and traditional Japanese culture are quite distinct, this time let’s look at the modern side of things. In this white paper we first set the stage by giving a very brief introduction of how Japan’s modern identity took shape and resulted in the Cool Japan phrase. Then we discuss modern Japanese cities with futuristic architecture and neon signs, to consider your possible event venue. Futurism and technology play a huge part in modern Japanese culture, which is why we include a section about Robots (that could be included in your event!). After that we go into probably the most unmistakable aspect of modern Japanese popular culture: Anime & Manga, as well as the Kawaii culture. These can play vital roles in your PR and branding, for example in the form of Mascots. Modern Japanese culture is extremely visual, which manifests in influential Modern Art and Fashion as well. This hyper-stylized culture is also key in the Music scene, from J-Pop tot J-Rock, which we also touch on in the white paper. We offer examples of different ways to incorporate all these sides of modern Japanese popular culture into your event. Are you interested? Then click the link below to download it for FREE now:

Japanese Popular Culture:
How to Incorporate Modern Japan into Your Events

Incorporating Japanese Culture into Your Event

By reading this white paper, we hope that you learn some things about Japanese culture that you were not aware of and got some ideas for future events. In the end, it all depends on the type, size, and goals of your event, but incorporating modern Japanese culture is sure to dazzle and entertain your attendees, and show how forward-facing your business is. Once the pandemic winds down fully and you can visit freely again, we look forward to assisting you in organizing events here in Japan. In the meantime, however, feel free to take inspiration from this Japanese Culture White Paper and apply it to an event in your own country as well. If you have any questions, please contact us here!